产品市场是指企业或公司将其产品推向消费者或其他商业伙伴的市场。在该市场中，消费者基于需求、价格、质量等因素做出购买决策。产品市场的特点包括竞争激烈、需求多样、供应链复杂等。企业需要在产品设计、定价策略、品牌定位和市场推广等方面做好工作，以适应市场变化并满足消费者需求。
Market Demand — 市场需求
Example: The market demand for eco-friendly products has been increasing.
翻译: 对环保产品的市场需求正在增加。
Market Research — 市场调研
Example: Market research helps businesses understand customer needs.
翻译: 市场调研帮助企业了解客户需求。
Consumer Behavior — 消费者行为
Example: Consumer behavior influences purchasing decisions.
翻译: 消费者行为影响购买决策。
Brand Positioning — 品牌定位
Example: Brand positioning defines how a brand is perceived in the market.
翻译: 品牌定位定义了品牌在市场中的认知。
Target Market — 目标市场
Example: The target market for this product is young professionals.
翻译: 该产品的目标市场是年轻的职场人士。
Market Share — 市场份额
Example: The company increased its market share by 10% last year.
翻译: 公司去年市场份额增加了10%。
Competitive Advantage — 竞争优势
Example: Offering unique features gives the company a competitive advantage.
翻译: 提供独特的功能为公司带来了竞争优势。
Market Segmentation — 市场细分
Example: Market segmentation allows companies to target specific groups of consumers.
翻译: 市场细分使公司能够针对特定消费者群体。
Sales Forecast — 销售预测
Example: The sales forecast for the next quarter looks promising.
翻译: 下个季度的销售预测看起来很有前景。
Pricing Strategy — 定价策略
Example: A low pricing strategy can attract price-sensitive customers.
翻译: 低价策略可以吸引价格敏感的顾客。
Supply Chain — 供应链
Example: Efficient supply chain management is crucial for product availability.
翻译: 高效的供应链管理对产品的可得性至关重要。
Distribution Channel — 分销渠道
Example: Online platforms are becoming a major distribution channel for products.
翻译: 在线平台正成为产品的主要分销渠道。
Product Innovation — 产品创新
Example: Product innovation is key to staying competitive in the market.
翻译: 产品创新是保持市场竞争力的关键。
Customer Satisfaction — 客户满意度
Example: Ensuring high customer satisfaction is essential for brand loyalty.
翻译: 确保高客户满意度对品牌忠诚至关重要。
Sales Promotion — 销售促销
Example: Sales promotions help to boost product visibility and sales.
翻译: 销售促销有助于提高产品的可见度和销量。
Retail Market — 零售市场
Example: The retail market has shifted towards online shopping.
翻译: 零售市场已经转向了在线购物。
Wholesale Market — 批发市场
Example: The wholesale market offers products at lower prices for bulk buyers.
翻译: 批发市场为批量购买者提供更低的价格。
Market Trends — 市场趋势
Example: Market trends indicate a growing preference for sustainable products.
翻译: 市场趋势显示对可持续产品的偏好正在增长。
Product Lifecycle — 产品生命周期
Example: Understanding the product lifecycle helps in planning marketing strategies.
翻译: 了解产品生命周期有助于规划营销策略。
Advertising Campaign — 广告宣传活动
Example: The company launched a new advertising campaign to increase awareness.
翻译: 公司启动了新的广告宣传活动，以提高知名度。
In the modern business environment, product markets play a crucial role in the success of any company. A product market is a place where businesses offer their products to consumers, aiming to meet their needs and preferences. In order to succeed in a product market, companies must conduct thorough market research to understand consumer behavior, identify target audiences, and develop effective marketing strategies. Factors such as pricing, product quality, and branding are essential in attracting customers. Additionally, competition in the product market is intense, and businesses must continuously innovate and improve their products to maintain their position. With the rise of e-commerce and digital platforms, the product market has expanded globally, allowing businesses to reach a wider audience. Therefore, a deep understanding of the product market and the ability to adapt to changing trends are key for businesses to thrive in a competitive environment.
在现代商业环境中，产品市场在任何公司的成功中都起着至关重要的作用。产品市场是企业向消费者提供产品的地方，旨在满足他们的需求和偏好。为了在产品市场上取得成功，企业必须进行深入的市场调研，以了解消费者行为，确定目标受众，并制定有效的营销策略。定价、产品质量和品牌建设等因素对于吸引客户至关重要。此外，产品市场的竞争非常激烈，企业必须不断创新和改进其产品，以保持市场地位。随着电子商务和数字平台的崛起，产品市场已经全球化，使企业能够接触到更广泛的受众。因此，深入了解产品市场并适应不断变化的趋势，是企业在竞争激烈的环境中蓬勃发展的关键。
❶ 我们在这个领域有一些影响力。We have a little bit of leverage in this field.
同类表达 We have got some leverage in this field. 我们在这个领域是有一些影响力的。
❷ 它的设计一流，所以我保证它绝不会失去吸引力。The designs are classic, so I promise it will never lose its appeal.
同类表达 The customers will be interested in it due to its uniqueness. 顾客会因为它的独特性而对它感兴趣。
❸ 我们的电器产品是同行中的佼佼者。Our electrical appliances stand competition well.
同类表达 We have a solid reputation for having high quality products in the line of business. 我们因为高质量的产品而在本行业内享有盛誉。
❹ 与其他公司相比，我们在价格上有优势。We have an advantage over other companies in price.
❺ 市场在扩大。The market is expanding.
同类表达 The market has ceased to expand. 市场已经停止了增长。
❻ 这种电脑的市场前景广阔。There is a bright market prospect for this kind of computer.
同类表达 The market prospect for this kind of computer is very favorable. 这种电脑的市场前景很乐观。
This kind of computer has very good market potential. 这种电脑有很好的市场潜力。
❼ 市场已经没有发展的余地了。There is already no spare space to develop the market.
同类表达 The market has been saturated. 市场已经饱和了。
❽ 这个市场竞争非常激烈。There is a strong competition in the market.
同类表达 The mobile phone business has become more difficult because of the competition. 由于竞争激烈，手机生意越来越难做了。
❾ 我们的商品销售得很快。Our commodities are enjoying fast sales.
同类表达 This product enjoys a good fame abroad. 这种产品在国外享有盛誉。
❿ 近来对于电脑的需求大增。There has been a large demand for computers.
同类表达 The computer market is bound to advance. 电脑市场一定会改善。