营销（Marketing）是指为满足消费者需求，通过市场调研、产品设计、定价、分销及促销等手段，在市场中推广产品或服务的活动。营销的核心目的是吸引顾客，并与顾客建立长期关系，以达到提升销售和市场份额的目标。
Marketing (营销) - Marketing is the key to business growth.
营销是商业增长的关键。
Target market (目标市场) - We need to understand our target market before launching the product.
在推出产品之前，我们需要了解目标市场。
Brand (品牌) - The company has built a strong brand over the years.
这家公司多年来建立了强大的品牌。
Promotion (促销) - The promotion attracted many new customers.
这次促销吸引了许多新客户。
Advertisement (广告) - The advertisement on TV was very effective.
电视上的广告非常有效。
Consumer behavior (消费者行为) - Understanding consumer behavior is crucial for successful marketing.
理解消费者行为对成功的营销至关重要。
Market research (市场调研) - We conducted market research to determine customer preferences.
我们进行了市场调研，以确定客户的偏好。
Pricing strategy (定价策略) - The company adopted a competitive pricing strategy.
公司采用了竞争性定价策略。
Distribution (分销) - Efficient distribution channels are important for reaching customers.
高效的分销渠道对接触客户至关重要。
Customer loyalty (客户忠诚度) - Building customer loyalty is important for long-term success.
建立客户忠诚度对长期成功非常重要。
Sales (销售) - Sales increased significantly after the new campaign.
新活动后，销售量显著增加。
Product life cycle (产品生命周期) - The product life cycle helps us plan for future marketing efforts.
产品生命周期帮助我们规划未来的营销工作。
Market segmentation (市场细分) - Market segmentation allows us to target specific customer groups.
市场细分使我们能够针对特定的客户群体。
Digital marketing (数字营销) - Digital marketing is increasingly important in today's world.
数字营销在当今世界变得越来越重要。
Public relations (公关) - Good public relations can enhance a brand’s reputation.
良好的公关可以提升品牌的声誉。
Influencer marketing (网红营销) - Influencer marketing has become a popular strategy for reaching younger consumers.
网红营销已经成为吸引年轻消费者的流行策略。
Referral program (推荐计划) - The company offers a referral program to encourage customers to bring in new clients.
公司提供推荐计划，鼓励客户带来新客户。
Value proposition (价值主张) - The value proposition should clearly communicate the benefits to the customer.
价值主张应清晰地传达客户的利益。
Customer acquisition (客户获取) - Customer acquisition is an ongoing process in marketing.
客户获取是营销中的一个持续过程。
Marketing plays a crucial role in the success of any business. It involves understanding consumer needs, creating value, and building strong relationships with customers. Through various strategies like market research, advertising, promotions, and pricing, businesses can attract and retain customers. One of the most important aspects of marketing is identifying the target market. By understanding the preferences and behaviors of the target audience, businesses can tailor their products and marketing efforts to meet their needs. In today's digital age, digital marketing has become increasingly important, allowing businesses to reach a wider audience through online platforms. Overall, effective marketing is essential for business growth and long-term success.
营销在任何企业的成功中都起着至关重要的作用。它涉及到了解消费者需求、创造价值以及与顾客建立牢固的关系。通过市场调研、广告、促销和定价等各种策略，企业可以吸引和留住顾客。营销最重要的方面之一是确定目标市场。通过了解目标受众的偏好和行为，企业可以根据顾客的需求量身定制产品和营销策略。在今天的数字时代，数字营销变得越来越重要，企业可以通过在线平台接触到更广泛的受众。总之，有效的营销对企业的增长和长期成功至关重要。
❶ 你把品牌发展的重点放在哪一步？Which of the steps are you focusing on in brand growth?
这样回答 Our business plan should focus on dominating the market. 我们商业计划的重点应该是占有市场。
❷ 我们最好首先重视开发我们在市场上已经拥有的品牌。I think we'd better first pay attention to developing our brand in the markets we already have.
对话 A: What do you think about it? 对此你怎么看？
B: I think we'd better first pay attention to developing our brand in the markets we already have.我们最好首先重视开发我们在市场上已经拥有的品牌。
❸ 我们要建立起顾客的品牌忠诚度。We should establish customer loyalty.
同类表达 The customers still don't trust in our brand. 顾客还不信任我们的品牌。
❹ 我们需要开拓新市场。We need to work on opening new markets.
同类表达 We need to develop the overseas market. 我们需要开拓海外市场。
❺ 对于我们新的市场开发策略你怎么看？What do you think of our new market development strategy?
这样回答 I think we need to do more research. 我想我们需要做更多的调研。
❻ 我们应该为新产品做广告。We should advertise our new product.
同类表达 We must accelerate our advertising. 我们必须加快广告宣传的速度。
❼ 我们当然需要选择网络作为市场营销的工具。We sure need to choose the Internet as a way of marketing.
同类表达 We should set up new social media pages. 我们应该创建新的社交网页。
❽ 你们应该满足顾客当前的需求。You should meet customers' current needs.
同类表达 You should make a great effort to attract customers. 你们应该尽力吸引顾客的注意。
❾ 你们打算使用什么广告媒体？What advertising media do you plan to use?
同类表达 We're going to hold press conference. 我们要召开记者招待会。
❿ 我们要想出两套完全不同的推销方案。We've got to come up with two completely different sales pitches.
对话 A: What can we do to solve this problem? 我们要如何解决这个问题？
B: We've got to come up with two completely different sales pitches. 我们要想出两套完全不同的推销方案。