营销（Marketing）是指通过满足客户需求来促进产品或服务的交换过程。它不仅仅是关于销售产品，还包括市场研究、品牌管理、广告、定价策略和客户关系管理等。营销的目标是了解顾客需求并通过有效的推广手段来满足这些需求，最终实现企业利润的最大化。随着科技和互联网的发展，数字营销逐渐成为现代营销的一部分，它通过社交媒体、搜索引擎和其他数字平台与消费者进行互动。
1. Marketing — 市场营销
Marketing strategies are crucial for business success. (营销策略对于企业成功至关重要。)
2. Advertising — 广告
The advertising campaign attracted many new customers. (广告活动吸引了许多新客户。)
3. Branding — 品牌建设
Effective branding helps a company stand out in the market. (有效的品牌建设有助于公司在市场中脱颖而出。)
4. Consumer — 消费者
Consumers are becoming more interested in sustainable products. (消费者越来越关注可持续产品。)
5. Market Research — 市场调研
Market research is essential before launching a new product. (在推出新产品之前，市场调研至关重要。)
6. Target Audience — 目标受众
Identifying the target audience is the first step in advertising. (确定目标受众是广告的第一步。)
7. Promotion — 推广
The promotion of the new product was a big success. (新产品的推广取得了巨大成功。)
8. Campaign — 活动
The campaign will last for three months. (该活动将持续三个月。)
9. Pricing Strategy — 定价策略
Choosing the right pricing strategy can determine a product's success. (选择正确的定价策略可以决定产品的成功与否。)
10. Sales — 销售
Sales increased significantly after the product launch. (产品发布后，销售额显著增加。)
11. Customer Service — 客户服务
Good customer service can enhance brand loyalty. (良好的客户服务可以增强品牌忠诚度。)
12. Digital Marketing — 数字营销
Digital marketing has become an essential part of modern business strategies. (数字营销已经成为现代商业战略的重要组成部分。)
13. Social Media — 社交媒体
Social media plays a huge role in digital marketing. (社交媒体在数字营销中扮演着重要角色。)
14. Search Engine Optimization (SEO) — 搜索引擎优化
SEO is vital for improving a website's visibility on search engines. (SEO对于提高网站在搜索引擎上的可见度至关重要。)
15. Conversion Rate — 转化率
A high conversion rate means that many visitors are becoming customers. (高转化率意味着许多访客正在成为客户。)
16. Public Relations (PR) — 公共关系
The company hired a PR team to improve its public image. (公司雇用了一个公关团队来改善其公众形象。)
17. Influencer Marketing — 网红营销
Influencer marketing is becoming increasingly popular with younger audiences. (网红营销在年轻受众中越来越受欢迎。)
18. Loyalty Program — 忠诚计划
Many companies offer loyalty programs to reward repeat customers. (许多公司提供忠诚计划来奖励回头客。)
19. Return on Investment (ROI) — 投资回报率
The marketing campaign had a high ROI, exceeding expectations. (这次营销活动的投资回报率很高，超出了预期。)
20. Consumer Behavior — 消费者行为
Understanding consumer behavior helps in designing effective marketing strategies. (了解消费者行为有助于制定有效的营销策略。)
Marketing is the process of promoting and selling products or services, and it plays a crucial role in business success. Successful marketing requires an in-depth understanding of consumer needs and behaviors. One of the key components of marketing is market research, which helps businesses identify the preferences and demands of their target audience. With this knowledge, companies can create targeted advertising campaigns that resonate with consumers.
营销是推广和销售产品或服务的过程，它在商业成功中扮演着至关重要的角色。成功的营销需要深入了解消费者的需求和行为。市场调研是营销的一个关键组成部分，它帮助企业识别目标受众的偏好和需求。凭借这些知识，公司可以创建与消费者产生共鸣的定向广告活动。
Additionally, digital marketing has become an essential tool for modern businesses. Social media platforms, search engine optimization, and online advertising are just a few methods used to reach a wide audience. With the rise of the internet, businesses can now interact with consumers in real time, receiving immediate feedback and adjusting their strategies accordingly. Influencer marketing, which leverages the popularity of online personalities, has also gained traction, especially among younger audiences.
此外，数字营销已成为现代企业不可或缺的工具。社交媒体平台、搜索引擎优化和在线广告只是几种用来接触广泛受众的方法。随着互联网的发展，企业现在可以实时与消费者互动，获取即时反馈，并相应地调整其战略。利用在线名人的影响力进行营销，尤其在年轻受众中，已经变得越来越流行。
In conclusion, marketing is a multifaceted process that involves understanding the market, crafting strategies to meet consumer needs, and adapting to the changing business environment. As technology continues to evolve, marketing strategies will continue to evolve as well, creating more personalized and effective ways to engage with consumers.
总之，营销是一个多方面的过程，涉及了解市场、制定满足消费者需求的策略，以及适应不断变化的商业环境。随着技术的不断发展，营销策略也将不断演变，创造出更加个性化和有效的方式与消费者互动。
❶ 质量是这次促销活动的重点。Quality is the focus of the promotion.
同类表达 What is the selling point? 它的卖点是什么？
❷ 我们需要有力的广告宣传。We need a strong ad campaign.
同类表达 We need financial support from a sponsor. 我们需要赞助商的资金支持。
❸ 在这个月底我们将开展一项电子营销活动。We will start an e-marketing campaign at the end of this month.
同类表达 We will start a large-scale promotional campaign next week. 我们下周将举行一场大型促销活动。
❹ 我还有很多其他的妙计。I have a number of other tricks up my sleeve.
对话 A: I have a number of other tricks up my sleeve. 我还有很多其他的妙计。
B: Go ahead. 继续说。
❺ 买一件，第二件半价。Buy one and get the second at half price.
同类表达 Use our phone for two weeks and it's absolutely free. 免费体验使用我们的电话两周。
❻ 我们应该考虑使用哪种促销渠道呢？Which promotional channels are we considering?
这样回答 Packing has a close relationship with sales. 产品的包装与其销售有很大关系。
❼ 消费每满千元即可享受百分之二十的现金回馈。You will receive twenty percent cash back for every $1,000 you spend.
这样回答 We'll prepare souvenirs for customers and reporters. 我们将为顾客和记者准备纪念品。
❽ 老顾客可以打八折。20％ discount for long-standing clients.
同类表达 We have delivery special for long-standing customers. 我们对老客户有送货的优惠。
Any long-standing customer can get free packing. 任何一个老顾客可享受免费包装的服务。
❾ 这款超值组合中含有一个旅行套装。This value package comes with a complete travel set.
❿ 如果付现金，可以再便宜一些。If you can pay in cash, I can lower the price a bit.
对话 A: Can I get some discount? 能给我打折吗？
B: If you can pay in cash, I can lower the price a bit. 如果付现金，可以再便宜一些。