“发布新品”指的是公司或品牌推出新产品并向市场进行宣传与销售的过程。新品发布通常伴随有市场调研、产品设计、生产、营销计划等各个环节，目的是为了满足市场需求、提升品牌影响力、扩大市场份额。新品发布不仅是公司销售战略的一部分，也是吸引消费者注意和增加销量的有效手段。新品发布往往会通过媒体报道、广告宣传、社交媒体推广以及线下活动等形式进行。
Product Launch - 产品发布
The company is planning a big product launch next week. (公司计划在下周举行一次盛大的产品发布会。)
New Release - 新发布
The new release has received great feedback from customers. (新发布的产品得到了顾客的好评。)
Introduction - 介绍
The introduction of the new model will happen next month. (新型号的介绍将在下个月进行。)
Announcement - 公告
The announcement of the new product will be made tomorrow. (新产品的公告将于明天发布。)
Press Release - 新闻发布
The company sent out a press release to announce their latest product. (公司发布了一则新闻稿宣布他们的最新产品。)
Teaser Campaign - 预告活动
They started a teaser campaign to generate buzz before the product launch. (他们开展了预告活动，为产品发布制造话题。)
Prototype - 原型
The prototype of the new product was shown at the event. (新产品的原型在活动中展示了。)
Feedback - 反馈
Customer feedback is crucial for improving the product. (顾客反馈对于改进产品至关重要。)
Market Research - 市场调研
Before the launch, the company conducted market research. (在发布之前，公司进行了市场调研。)
Target Audience - 目标受众
The target audience for the new product is young professionals. (新产品的目标受众是年轻的职场人士。)
Launch Event - 发布活动
A special launch event will be held at the city center. (在市中心将举行一场特别的发布活动。)
Branding - 品牌塑造
Effective branding is important for the success of the new product. (有效的品牌塑造对于新产品的成功至关重要。)
Sales Promotion - 销售促销
Sales promotion activities are being organized to boost the product’s popularity. (为了提高产品的知名度，正在组织销售促销活动。)
Advertising Campaign - 广告活动
The advertising campaign for the new product will begin next week. (新产品的广告活动将在下周开始。)
Distribution - 分销
The product will be distributed through online and offline channels. (该产品将通过线上和线下渠道进行分销。)
Launch Date - 发布日期
The official launch date for the product is set for March 1st. (该产品的正式发布日期定在3月1日。)
Innovative - 创新的
The new product is highly innovative and offers unique features. (这款新产品非常创新，提供了独特的功能。)
Exclusive - 独家的
The product will be available exclusively through our online store. (该产品将仅通过我们的在线商店独家发售。)
Post-launch - 发布后
Post-launch reviews will help assess the product's performance. (发布后的评审将有助于评估产品的表现。)
Launching a new product is a significant event for any company. It begins with extensive market research to understand consumer needs and identify the right target audience. Based on this information, companies design a product that meets these needs and stands out from the competition. Once the product is ready, a marketing strategy is developed, which includes creating buzz around the launch. This may involve teaser campaigns, social media promotions, and advertising. The actual launch event is often the highlight, where the product is introduced to the public through various channels, including press releases and live demonstrations. After the launch, companies monitor feedback, track sales, and adjust their strategies to improve the product’s performance. A successful product launch not only boosts sales but also strengthens the company’s brand presence in the market.
发布新品对任何公司来说都是一件重要的事情。首先，进行广泛的市场调研，以了解消费者需求并确定目标受众。根据这些信息，公司设计出符合需求、且能够脱颖而出的产品。产品准备好后，开发营销策略，其中包括制造发布前的关注度。这可能包括预告活动、社交媒体推广和广告。实际的发布活动通常是亮点，产品通过新闻稿和现场演示等多种渠道向公众介绍。发布后，公司会监控反馈、跟踪销售，并调整策略以提升产品表现。一场成功的新品发布不仅能提升销量，还能增强公司在市场中的品牌影响力。
❶ 新产品预计在下个月上市。The new product is due for release next month.
同类表达 When is this product going to be on the market? 这个产品预计何时上市？
❷ 我很荣幸地告诉大家，我们开发了新的产品线。I feel really proud to tell you all that our new product line has been launched.
❸ 我们将向各位展示我们的新产品线。We'd like to show you our new line of products.
同类表达 I'd like to introduce our new product. 我想介绍一下我们的新产品。
❹ 我们开发出一种新产品。We've developed a new product.
同类表达 This is our most newly-developed product. 这是我们最新推出的产品。
❺ 预售价是299美元。The price for advance sales will be $299.
对话 A: How much does it cost? 这个多少钱？
B: The price for advance sales will be $299. 预售价是299美元。
❻ 您对该款新产品的目标销售量是多少？What is your target sales volume for this new product?
同类表达 There's unlikely a product like it in the market. 市场上不可能有这样的产品。
这样回答 We expected to sell 500 units in a week. 我们预期一周售出500件。
❼ 我认为我们应该将重心放在亚洲市场。I think we should focus on the Asian market.
同类表达 We will develop a market in Asia. 我们将在亚洲开辟市场。
The Asian market is important for us. 亚洲市场对我们很重要。
❽ 我们将用广告牌和报纸广告来打造品牌知名度。We will have billboards and newspaper ads to create brand recognition.
同类表达 We've done some tactical planning already to increase brand recognition. 我们已经做了一些战略性计划来提高品牌知名度。
❾ 这是我们新改良的产品原型，它比第一代产品的功能更多。It's a prototype of our new improved product, which will have more functions than the first generation model did.
同类表达 Have you ever seen this product before? 你之前见过这种产品吗？
❿ 您一定会发现新产品在品质和价格上都更有竞争力。You will find our new products more competitive in both quality and price.
同类表达 They are lighter and more durable. 它们更轻、更耐用。