Giving every child a tablet computer is a nice gimmick , but it is unlikely to be the key to educational excellence .
给每个孩子发一台平板电脑的噱头不错,但未必是解决教育优化问题的关键。
Frequent-flyer programmes are no longer just a marketing gimmick ; they have become a lucrative earner for airlines , through their sale of miles to partners , such as credit-card companies .
Leaders of the obedient wives club couldn 't immediately be reached for comment , and some analysts suggest it could be a marketing gimmick in a country where the palestinian cause resonates .