' This year we are seriously going to kick butt , ' mr. cowell said .
考威尔说,“今年我们真的要大干一场了。”
Celebrity culture also has a powerful influence on children 's work , with simon cowell and argentinian footballer lionel messi among the famous names cropping up repeatedly .
Mr. cowell hasn 't been an executive producer for idol and the additional title suggested he may reap bigger financial gains with ' the x factor ' if the show is a hit in the u. s. , as it has been in other parts of the world .