消费者研究是市场营销领域的重要组成部分，旨在分析消费者的行为、需求和购买决策过程。通过定量和定性研究，消费者研究帮助企业了解目标市场、优化产品设计、制定有效的营销策略。研究方法包括问卷调查、焦点小组讨论、消费者访谈和市场数据分析等。随着互联网和大数据的发展，消费者研究变得更加精细化，使企业能够更好地满足消费者的期望和需求，从而提升竞争力。
Consumer (消费者) - The consumer decides what to buy based on their needs.（消费者根据需求决定购买什么。）
Market research (市场研究) - Market research helps businesses understand consumer preferences.（市场研究帮助企业了解消费者偏好。）
Behavior (行为) - Consumer behavior is influenced by various factors.（消费者行为受到多种因素的影响。）
Preference (偏好) - Consumers have different preferences for brands.（消费者对品牌有不同的偏好。）
Demographics (人口统计学) - Demographics play a crucial role in targeting consumers.（人口统计学在定位消费者中起着关键作用。）
Survey (调查) - A survey can provide insights into consumer attitudes.（调查可以提供对消费者态度的洞察。）
Brand loyalty (品牌忠诚度) - Brand loyalty can significantly impact sales.（品牌忠诚度可以显著影响销售。）
Segmentation (市场细分) - Segmentation helps identify specific consumer groups.（市场细分帮助识别特定的消费者群体。）
Influence (影响) - Social media has a strong influence on consumer choices.（社交媒体对消费者选择有很大的影响。）
Trend (趋势) - Keeping up with consumer trends is essential for success.（跟上消费者趋势对成功至关重要。）
Engagement (参与度) - Consumer engagement is key to building brand relationships.（消费者参与度是建立品牌关系的关键。）
Feedback (反馈) - Consumer feedback can help improve products.（消费者反馈可以帮助改善产品。）
Purchasing decision (购买决策) - The purchasing decision can be influenced by marketing.（购买决策可能受到营销的影响。）
Needs (需求) - Understanding consumer needs is vital for product development.（理解消费者需求对产品开发至关重要。）
Competition (竞争) - Competition can drive innovation in consumer products.（竞争可以推动消费者产品的创新。）
Value (价值) - Consumers seek value in their purchases.（消费者在购买中寻求价值。）
Experience (体验) - A positive shopping experience encourages repeat purchases.（积极的购物体验会促使重复购买。）
Advertising (广告) - Effective advertising can shape consumer perceptions.（有效的广告可以影响消费者的认知。）
Channel (渠道) - The choice of sales channel can affect consumer reach.（销售渠道的选择会影响消费者的覆盖。）
Awareness (意识) - Brand awareness is critical in consumer choice.（品牌意识在消费者选择中至关重要。）
Consumer research plays a vital role in understanding the market and enhancing business strategies. It involves gathering data about consumer preferences, behaviors, and trends. By employing various methods such as surveys, focus groups, and interviews, companies can gain valuable insights into what drives consumer decisions. This information allows businesses to tailor their products and marketing strategies to better meet consumer needs. Furthermore, with the rise of digital technology, data analytics has transformed consumer research, enabling more precise targeting and personalization. Understanding the dynamics of consumer behavior helps companies not only to increase sales but also to build lasting relationships with their customers. In conclusion, effective consumer research is essential for any business aiming to thrive in today’s competitive environment.
消费者研究在理解市场和提升商业策略中起着至关重要的作用。它涉及收集关于消费者偏好、行为和趋势的数据。通过使用调查、焦点小组和访谈等多种方法，企业能够获得宝贵的洞察，了解驱动消费者决策的因素。这些信息使企业能够更好地调整产品和营销策略，以满足消费者的需求。此外，随着数字技术的崛起，数据分析已经改变了消费者研究，使得更精准的定位和个性化成为可能。理解消费者行为的动态不仅帮助企业提高销售，还能与客户建立持久的关系。总之，有效的消费者研究对任何希望在当今竞争激烈的环境中蓬勃发展的企业都是必不可少的。
❶ 我们有三种不同的目标群体。We have three different target groups.
同类表达 According to the analysis, the target consumers seem to consider the product as an impractical thing. 根据分析，目标消费者认为这个产品不实用。
❷ 我们的消费群体都有怎样的教育背景？What kind of educational background does our audience have?
❸ 我们的顾客大多是中低收入水平。Our consumers are mostly mid to low income levels.
同类表达 Our consumers are mostly high income level. 我们的顾客大多是高收入水平。
❹ 我们这次的目标是婴儿的妈妈。We are dealing with mothers of infants this time.
这样提问 Who's our target group? 我们的目标群体是谁？
❺ 我们的产品很受青少年欢迎。Our products are popular among young people.
同类表达 The report said that we have potential in the market. 报告表明，我们在市场上有一定潜力。
❻ 他们的平均年龄是多少？What's their average age?
对话 A: What's their average age? 他们的平均年龄是多少？
B: About forty to fifty. 大约四十到五十岁。
❼ 我们一定要把目标受众考虑进去。We have to take the target audience into account.
同类表达 They are brand new to consumers. 对于消费者来说它们是全新的。
❽ 你想要传递给目标消费者的整体信息是什么？What is the overall message you are trying to convey to your target audience?
这样回答 Our products are of high quality and inexpensive. 我们的产品物美价廉。
❾ 我们怎样满足目标消费群体的需求？How can we meet the target audience's needs?
同类表达 We focus on people aged between twenty and thirty. 我们的目标群体是年龄在二十到三十岁之间的人。
❿ 我们产品的消费者主要是在三十岁到四十岁之间。Our prime consumers would be between thirty and forty years old.
同类表达 Teenagers are the chief market for jeans. 青少年是牛仔裤的主要销售对象。