Nokia has done hardly any advertising for ovi so far : it wanted to make sure that its services worked well first .
诺基亚至今还未怎么对ovi打广告,他首先向保证其服务稳定可靠。
Ovi is a platform offering nokia users services such as e-mail , maps and file management but also featuring virtual storefronts for downloadable music , videos and games .
Realising the importance of mobile services , it launched ovi , an online storefront for such things in 2007 , a year before apple opened its highly successful app store .
It will start to advertise ovi in 2009 , but it will not be easy to create a brand that can rival the coolness of apple 's iphone or google 's new mobile-phone software , called android .
" It will develop deep , localised , relevant content and launch a full commercial roll-out for ovi next year , " nokia said .
诺基亚表示:“新公司将开发深度、本地化和具有相关性的内容,并在明年以全面商业化的形式推出ovi。”
Of course , if you prefer , you can navigate the ovi store by traditional categories , popularity lists , and the like .
当然根据你的喜好,ovi商店也能按照传统分类导航,列出最受欢迎排行等等。
In the recession , some operators are signing deals to sell nokia handsets featuring its services , partly because the finnish company is willing to share some of the revenue generated by ovi .
The main competitors are google android market , launched in october last year , for phones that run on the android system , nokia 's ovi store , and the just launched blackberry app store .