This means that viewers of The Morning will be among the first to see the layered P logo that Ofcom created especially for product placement on their television screens .
James Thickett , Ofcom director of market research , said the phones were ‘ changing social etiquette ’ . He said : ‘ Technology is now driving our values .
Ofcom is gathering evidence which may assist it in assessing whether BSkyB is and remains fit and proper to continue to hold its broadcast licences , the regulator said .
More than 70 per cent of 16-24 year olds polled by Ofcom told the communications regulator they visited such sites , and 54 per cent used them at least weekly .
Ofcom , Britain \' s telecommunications regulator , says that a startling 60 % of teenagers who use smartphones describe themselves as “ highly addicted ” to their devices . So do 37 % of adults .