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Topic:
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
英语范文
Nowadays, there are lots of advertisements on television or on the streets. Some people think that the advertising boosts the sales of goods and it encourages people to buy things unnecessarily. This argument may be true. In my country, many advertising companies produce advertisements with famous and popular actors or singers. People, especially youngsters, buy goods that their favourite singer advertises, although they do not really need the products.
Also, on the television screen, a product may look gorgeous and of good quality. As a result of it, people often buy goods without enough consideration. Consumers may not actually need it, but they buy goods impulsively soon after they watch the advertising. Furthermore, as many customers buy a particular product due to its advertising campaign, the other people may be affected by the trend, even if the product is not the real needs of the society.
On the other hand, there are various aspects against these arguments. Moreover, it is people's choice to make a decision to buy goods. Advertising may be not a cause of customers' buying habits. Individuals have their own spending habits. If they have got enough disposable income, then the right to make a decision is given to them. No one actually can judge whether the goods sold are the real needs of the society or not. In addition, as there should be a limited amount of disposable income consumers are able to spend, people try to allocate their budgets. They cannot be simply swayed by those advertisements.
In conclusion, as customers have their own strong opinions and standard of good quality goods, it is better to leave them to make their own decision in buying goods. It is fairly difficult to say everyone is swayed by advertising and buy goods impulsively. However, insensitive area of businesses such as toy industries, it may be necessary to ban advertising to those children as they have not got enough ability to control themselves or to know what they need.
题目：
消费品的大量销售反映了广告的威力，而不是社会真正的需求。你是否同意此观点？
译文：
现今，电视上和大街上都有很多广告。有人认为广告促进了产品销售，并且促使人们买一些根本不需要的东西。这种想法可能有一定的道理。比如，在我们国家很多广告公司让一些著名演员或流行歌手来做产品的代言人。于是，人们，尤其是年轻人，就会买他们所喜爱的明星代言的产品，尽管他们可能实际上不需要这些商品。
同时，很多产品在电视屏幕上看起来质量会很好，很不错。因此，人们经常不经深思熟虑就掏钱去买。也就是说，消费者虽然实际上并不需要，但是一看完广告，他们就容易冲动消费。并且，当很多人由于广告的宣传买了某种商品，其他的人也可能会受此影响跟风，即使这种商品不是社会真正的需求。
但是，这种观点又有很多方面站不住脚。首先，买东西是人们自己做出的决定，广告并不是消费者购买习惯的成因。每个人都有自己的消费习惯。如果收入高，他们完全自己决定买还是不买。
因此，我们无法判断产品销量是否反映社会的真实需求。另外，假设消费者可支配的收入有限，人们就会尽量安排好花费，他们不可能简单地被那些广告左右。
总之，鉴于消费者各有自己的看法，并对产品质量有自己的判断，买东西的时候还是他们自己做决定比较好。我们很难说每个人都会受到广告左右而冲动消费。而在一些比较敏感的商品上，比如玩具行业，可能需要明令禁止针对儿童的广告，因为他们自控能力不强，也不知道自己想要什么。
