The ideology 's popularity was not a result of its inherent rightness but because it served as a convenient justification ( validated by the powerful mckinsey brand ) for high-flyers to elevate their self-image , embed their position and raise their pay .
It is interesting that these consequentialists usually talk about providing a criterion of rightness rather than a criterion of moral rightness for no ordinary use of " moral rightness " refers to behavior that depends upon information that it is impossible for any human being to have .