Thinking out of box is the key here that leads the design agencies to survival .
跳出思维定式是设计代理能够幸存的关键。
The united nations and an international coalition of advertising agencies today launched a global marketing campaign for the climate change treaty to be ratified in copenhagen later this year .
Traditional agencies are stuck creative teams aren 't aware of technical possibilities / contraints , technical teams don 't care much for the creative process .
传统代理公司遇到了问题创意团队对于技术的可能性和限制毫无意识,而技术团队也很关注创意的过程。
Instead of competing to host the most lavish beach parties , as they have in previous years , agencies are trying to outdo each other with understatement .