In fact , it seems that the stranger the merch , the bigger the buzz , and the more likely it is to get written about by blogs and magazines .
事实上,商品越奇异,造成的声势越大,似乎就越有可能受到博客和杂志的关注。
The best merch builds buzz along with brand recognition while shoring up additional revenue .
最好的商品不仅可以提供一份额外收入,还能够树立品牌的知名度。
Borsuk admits that the lips out-there merch is far afield from warner 's usual box-sets-and-band shirts wheelhouse . "
博苏克承认,烈焰红唇的奇特商品与华纳兄弟惯常的营销方式(盒装唱片加乐队衬衫)相距甚远。
While a band is unlikely to get rich on t-shirt sales , merch serves another important purpose : building a brand .
尽管一支乐队不可能凭借T恤衫的销售收入发家致富,但商品有助于实现另一个重要目的:建立品牌。
Thus bands like the flaming lips can build a name for themselves not only for avant art rock , but for creating some of the most memorable merch around .