The luv theory appears to have first been coined by stella dawson of thomson reuters .
luv理论最初是由汤姆森路透集团(thomsonreuters)的斯特拉道森创造出来的。
In considering the exit strategy , I cited an ideogram invented by sir martin sorrell of wpp : " luv " , which describes the shape of the recoveries of european , north american and emerging economies respectively .