A profusion of crowd-funding platforms has emerged in the last few years , from the peer-to-peer lending site zopa to microfinance giants kiva .
近几年来大量的集体融资平台已经出现,比如从点对点的借贷网站zopa到小额贷款巨头kiva公司。
Kiva isn 't a freak accident . It is a masterfully executed , " sticky " idea .
kiva并非一个特殊事件,它是一个非常有技巧性地被执行了的“粘性”创意。
After a few minutes clicking around their website , potential lenders will run across an existing kiva lender whom they identify with .
在浏览它们网站的几分钟内,潜在的放款人就将会偶遇到那些被他们所认同的已存在的kiva放款人。
Kiva offers the simple premise that you can lend money to aspiring entrepreneurs in impoverished countries and help them improve their lives .
kiva提出了一个简单的前提,即你可以借钱给贫困地区的有志企业家,帮助改善他们的生活。
Kiva systems , a company bought by amazon.com , has orange ottoman-shaped robots that sweep across warehouse floors , pull products off shelves and deliver them for packaging .
Kiva 's website is overflowing with information about all their historical loans so that a first time visitor can quickly see specific borrowers and lenders and reams of fully paid back loans .
Ms lublin profiles non-profits as varied as habitat for humanity , which builds cheap homes ; make a wish , which fulfils the dreams of terminally ill people ; kiva , a microlender ; and donorschoose.org , which funds classroom projects .