Research from kantar worldpanel comtech by way of the mobile business briefing indicates that android phones command a 49.9 percent market share in the u. k. , up from 29 percent a year ago .
In the 12 weeks to december 23rd only 4 % of smartphones sold in europe 's five biggest markets were blackberrys , estimates kantar worldpanel , a market-research firm .
Bain and kantar 's research was conducted ahead of the government 's announcement , but if things do not change , dorsett believes it is difficult to imagine a world where promotions are significantly reduced .
There will be so much demand for local ad slots close to the mid-terms that commercial advertisers will be forced to spread their money around , to radio , cable television and national broadcast tv , says evan tracey of kantar .