But shell , no. 6 last year , also faces charges from environmental groups of greenwashing , or using shallow claims of sustainability to cover up eco-unfriendly operations .
A recent study of the labels of 1018 products in big stores in north america by terrachoice , an environmental marketing agency , found that almost all of them were guilty of some form of " greenwashing " . They did not tell outright lies , but nor did they tell the whole truth .
Timid ngos from greenpeace to the new economics foundation are jumping on the bandwagon , and will soon be followed by desperate corporations and governments greenwashing themselves in the hope that they will rebuild confidence and rake in profits from a new market .
Do you think green packaging is another phenomenon of greenwashing ?
你认为环保包装是另一个“漂绿”的现像
The concept became watered down , and corporations even started greenwashing their practices to bolster their environmentally friendly reputations .
这个概念被削弱了,而商业公司甚至开始打着绿色的旗号行事以树立他们环保的声誉。
" This sort of greenwashing grandstanding adds nothing and merely highlights their grandiose ambitions . "
“这种打着环保旗号的哗众取宠的行为于事无补,只会让他们的宏图伟志显得更不切实际。”
Be honestin recent years , consumers have caught companies red-handed at " greenwashing " - that is , claiming that their products are far more environmentally friendly than they actually are .