Few would deny that most airlines need to recreate their brands to deliver a level of value that trumps price .
几乎没有人会否认大多数航空公司需要重塑品牌以提供一个胜过价格的价值层次。
No , because I think positive emotion trumps negative emotion every time .
不行,因为我认为积极的感情比消极感情更强大。
Of course , quality trumps quantity , so extending a brand across the social web must be done strategically to maximize opportunities without compromising content and communications .